Coaching Lead Management

Why Your Coverage Should Be a Top Priority Going into the New Year and Beyond

Are you wishing you could clone yourself lately?

54% of marketers say increasing engagement rate is their number one priority (Ascend2). As important as engagement is to you, it can be overwhelming when leads start pouring in at high rates. Instead of feeling like you need to be on engagement duty 24/7, take back some time for yourself and set up coverage that’s tailored to you.

Rest assured–you won’t miss a lead.

Time-to-Response Matters

As much of a workaholic as you may be, you simply cannot have a speedy response to every client each time on your own. Consider the importance of “speed-to-lead” and then prepare to make changes as needed.

Conversation Software, like Bonzo, allows users to toggle a “Conversationalist” on and off as they see fit. When it’s on, the Conversationalist will double as your personal assistant and customer rep extraordinaire. When it’s off, you are on duty to reply to your leads. You have complete control, always.

Never Miss Another Lead

While time-to-response can vary a little, missed leads should be avoided at all costs. A lead that goes unresponded to is money walking out the door. With the number of responses you have coming in, it’s likely that at least a few will get lost. Add another pair of eyes on your leads and bring down missed leads significantly.

When you are ready to upgrade your coverage, write down your most important priorities. Time-to-response and missed leads should land high on that list.

Automation to the Rescue

If you aren’t quite ready to add additional lead coverage but you still need some help, look no further than automated features. 79% of top-performing companies have been using marketing automation for three or more years (Pardot). Not only will automation enhance engagement, but it will also allow you the time to begin other meaningful projects.

At Bonzo, we offer users smart AI technology to use in tandem with their Calendly account. After a prospect books an appointment, they will be pulled out of the campaign sequence and receive an automatic confirmation.


Work Together, Regardless of How You Work

As champions of sales, we believe that your impact is a direct result of the number of conversations you have per day, but that’s not limited to just clients. Take conversations with your team just as seriously and you’ll see it pay off in big ways.

Not only does Chat allow you to share files, prospects, gifs, and much more, you can also share meaningful ideas in real-time that will move the needle on your business.

Increase Collaboration

Chat is hands down the most efficient way to create alignment with your team. Want an update on a project? Tag your colleague and they’ll be notified instantly. Better yet, need a solution for lead reassignment? Share prospects with team members directly in Chat. Those team members will get an invitation to take over the conversation. Within seconds, they will have access to the client’s data, notes, and conversation history.

Leave sticky notes in the past where they belong.

Organization Optimized

Create Chat Rooms to organize projects, topics, and teams. These Chat Rooms will keep all team members focused on the topic or project at hand. You can even add topics and descriptions to your Chat Rooms for enhanced clarity all around.

Pro tip: create Chat Rooms for fun stuff, too. While projects are important, take the extra minute to create a Chat Room where everyone can share their favorite gifs or recipes. We can pretty much guarantee plenty of non-forced team bonding moments here.

Productivity delivered

Rather than digging through emails, use the Search feature in Chat to quickly find old conversations and answers you need right now. Finding answers quicker means completing projects faster. Of course, projects being completed faster means happier clients–you get the gist here.

So, when you’re ready to drive collaboration, organization, and productivity, look no further than Chat. You’ll be making the most of your workspace, whether that’s at a bustling office or working from your spare bedroom.

Coaching Lead Management

5 Sales Stats Our Founders Think You Should Know

Believe it or not, you will never escape busy work. We know that might be a novel concept but hear us out. On average, you will get a new email every 4 minutes during your workday. Meaning, every 4 minutes that email alert will try to grab your attention and pull you away from the sales activities that you need to focus on–creating conversations and building relationships.

The average salesperson only spends 34% of their time actually selling.

So, what’s pulling us away from deep, income-producing work like selling?

70% of data goes bad or becomes obsolete each year.

That’s a lot of data. What else?

71% of salespeople say they spend too much time organizing data.

Furthermore, 66% of our time is spent in sales technology like CRMs.

How can we remedy this? At Bonzo, we have a 5-minute rule. You have to be able to get in, do what you need to do, and get out. You can create a campaign or schedule a broadcast in under 5 minutes. It’s as simple as that.

If you automate an activity that takes 10 minutes each day, you will get back a week of time each year.

We like the sound of that trade-off.

This week and beyond, focus on actually talking to people whether you use automation or not. We can’t stress this enough. When you create conversations, you build relationships and when you build relationships, you produce trust.

Remember, your impact is a direct result of the amount of conversations you have per day. Don’t worry about the busy work–it will always be there.

Coaching Lead Management

Get Out of Sales Technology Today

We need to get back to the basics of seeking to have conversations with people and get out of sales technology. Now, that might sound silly coming from a sales technology platform but bear with us.

Salespeople spend 62.5% of their time in sales technology and only 34% of their time actually selling.

Start with selling

Well, what is selling? To us, selling is having conversations with people. Conversations build relationships and relationships breed trust. It’s amazing what kind of momentum can happen from just one person’s trust earned.

Don’t just treat the issue

Instead of spending time creating momentum, we’re treating the issue with coaching. Coaching is important don’t get us wrong. However, we believe that you may not have an issue with salesmanship, but rather an issue with time. You’re not spending enough of your time talking to people.

Enter: the 5-minute rule

At Bonzo, you can do anything and everything in and under 5 minutes and then you can get back to talking to people. You’ll actually be talking to more people than you ever have before. At Bonzo, our goal is to have your phone ring as many times as possible throughout the day.