Believe it or not, you will never escape busy work. We know that might be a novel concept but hear us out. On average, you will get a new email every 4 minutes during your workday. Meaning, every 4 minutes that email alert will try to grab your attention and pull you away from the sales activities that you need to focus on–creating conversations and building relationships.
The average salesperson only spends 34% of their time actually selling.
So, what’s pulling us away from deep, income-producing work like selling?
70% of data goes bad or becomes obsolete each year.
That’s a lot of data. What else?
71% of salespeople say they spend too much time organizing data.
Furthermore, 66% of our time is spent in sales technology like CRMs.
How can we remedy this? At Bonzo, we have a 5-minute rule. You have to be able to get in, do what you need to do, and get out. You can create a campaign or schedule a broadcast in under 5 minutes. It’s as simple as that.
If you automate an activity that takes 10 minutes each day, you will get back a week of time each year.
We like the sound of that trade-off.
This week and beyond, focus on actually talking to people whether you use automation or not. We can’t stress this enough. When you create conversations, you build relationships and when you build relationships, you produce trust.
Remember, your impact is a direct result of the amount of conversations you have per day. Don’t worry about the busy work–it will always be there.